Grounded in Americana and tradition but modernized through its sense of humor and whimsy, this is an accurate reflection of Founding Farmers' food philosophy and dining atmosphere.
primary logo in B&W and color
secondary logo in B&W and color
multiple texture applications for the logo. the multiplicity of imagery is part of the overall identity, reflecting the multiplicity found in American culture.
business cards: one treatment where the rooster wears a chef's hat, exclusively for the culinary staff (i.e. executive chef), a second treatment with the rooster toasting a martini glass for the bar staff (i.e. chief mixologist) staff, and a third treatment for general use (i.e. general manager)
letterheads are printed on different types of paper to cement the idea of multiplicity and diversity